Principles of marketing
Type
Book
Authors
ISBN 10
027375243X
ISBN 13
9780273752431
Category
H
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Publication Year
2012
Publisher
Pages
637
Subject
Marketing -- Management
Description
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. - from Amzon
Number of Copies
1
