Strategic brand management : building, measuring, and managing brand equity
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Type
Book
Authors
Keller, Kevin Lane ( Kevin Lane Keller )
ISBN 10
132336227
ISBN 13
9780132336222
Category
H
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Publication Year
2008
Publisher
Pages
692
Subject
Brand name products -- Management
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 281 | HD69.B7 .K45 2008 | 1 | 600 | Yes |