Advertising and promotion : an integrated marketing communications perspective

Type
Book
Authors
Belch, George E. ( George E. Belch )
Belch, Michael A. ( Michael A. Belch )
 
ISBN 10
0071284400 
ISBN 13
9780071284400 
Category
H  [ Browse Items ]
Publication Year
2009 
Publisher
McGraw-Hill 
Pages
838 
Subject
Advertising and promotion -- Marketing communication 
Description
Advertising and Promotion Text Book - from Amzon 
Number of Copies
1 
Accession‎ No Call No Availability
261 HF5823 .B45 2009   Yes

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